Online journalism and content marketing are exciting online disciplines. As an online journalist I want to contribute to innovative communication concepts to reach the communication goals of my clients.
What is a Content Strategy good for?
If you want to be successful with your website, you have to think long-term and strategically. Within a content strategy, all information and contents, which are made available to the users and potential customers, are planned. The aim is to better address the needs of users and to achieve marketing goals more efficiently.
Trust and credibility
Every day large volumes of competing content are published across the internet. Interesting content creates trust and credibility early in the customer journey.
Convince by content
Good and easy to understand content is the best advertisement for a business. A satisfied website user will return.
Presence and timeliness
Up-to-date content that helps with everyday questions increases the attractiveness of a website. An exciting web presence gets attention and helps to achieve marketing goals.
Expansion of a theme world
The strategic expansion of a company-specific theme world helps that the contents of the website gets found and increases the chances of success in e-commerce.